Yellow Card Monetary is happy to unveil its new company branding. These adjustments occur at a time where the corporation has accomplished significant milestones, together with a $15M Series A fundraise, and also reflect the transformation and sturdy positioning the enterprise has on the African continent.
Because 2018, Yellow Card’s mission has been to create financial independence for all as a result of its application and educational initiatives. Though the outdated branding carried the business via these final couple of a long time, the new branding embodies a higher purpose, crucial positioning and also marks the evolution of the brand as the strongest dependable model in the marketplace.
“We want to be synonymous with crypto on the continent, so we required a more cohesive brand name identity. We set this jointly absolutely in-household with creatives from across Africa, and I know the team is even extra enthusiastic than I am to get this rolled out soon after all their tough do the job,” stated Chris Maurice, co-founder and CEO of Yellow Card.
“This rebrand gave us an prospect to substantially strengthen the onboarding approach and some other merchandise flows. Now, the application is not just a lot more wonderful, it is also easier to use,” he extra.
The refreshed brand design and style is rooted in the continent and improved demonstrates the diversity of Yellow Card’s consumers. In addition, it is crucial for the company to sense available and skilled in every single engagement.
The company’s emblem has been simplified, making use of leaf-like designs for the “Y” and “C” alluding to development and financial gains. When it will come to brand colours, yellow stays the cornerstone reflecting a younger, playful, nevertheless sophisticated consumer. The purple signifies the deep, richness and range of the customers whilst alluding to royal aspirations. And the teal softens and compliments the yellow and purple – bringing in warmth and freshness.
Alice Tomdio, Main Economic Officer of the corporation claims that even even though the visual id of the enterprise has improved, Yellow Card’s vision and way is still steadfast.
“We are nonetheless in ruthless pursuit of our mission to give monetary independence for everyone on the African continent. Having said that, we want to re-emphasise our customers as central to every little thing we do, and remaining relentlessly targeted on them. And we see our brand refresh as a way in which we can reveal that,” she suggests.
In the coming months, the new branding will be rolled out in various phases throughout the application, web page, social media platforms, the perform/app retail store as effectively as inside and external internet marketing and communications.
Though Yellow Card has been through this model refresh, the ethos of the organization and dedication to its current and upcoming shoppers will usually be the leading priority. Yellow Card is dedicated to making certain international money liberty throughout Africa, with effortless entry to cryptocurrency.
About Yellow Card Economic:
Yellow Card Fiscal is the quickest rising cryptocurrency trade on the African continent. The firm, established by Chris Maurice and Justin Poiroux, released in Nigeria in 2018, and considering the fact that then the U.S. and Africa-based group have sought to make cryptocurrencies like Bitcoin, Ethereum, and USDT Stablecoin available to any one in Africa.
Yellow Card has the most significant geographical footprint on the continent, with a existence in 16 nations around the world and rising. In 2021, Yellow Card introduced a $15M Collection A, the greatest ever by an African cryptocurrency trade.
For a lot more details speak to:
Rutendo Nyamuda, Public Relations Officer